As the steward of four public spaces in downtown Indianapolis, Downtown Indy Alliance set out to launch a summer programming campaign that encouraged residents and visitors to experience the city's public spaces. With Georgia Street closed for construction, the series focused on Lugar Plaza, Monument Circle, and the Downtown Canal.

Using a campaign identity developed by an external creative agency, I expanded the visual system to align with Downtown Indy Alliance’s 2026 rebrand while celebrating the character of each public space. I designed a cohesive suite of marketing materials including social media graphics, printed event calendars, and outdoor signage, that promoted the season's programming.